In Earning Serendipity, Glenn Llopis gives organizations and individuals the eyes to see good
fortune reaching, and the tools to keep it on your side for the rest of your life. According to Llopis,
those organizations and individuals that can embrace the Earning Serendipity Methodology are those who
make the greatest impact on enterprise and the world around them. Llopis calls such people “Serendipiters”
and credits his good fortune to the key Serendipiters in his life.

Now his passion is to do the same for others.

What would happen if tens of thousands, hundreds of thousands, even millions of people actively sought to
earn good fortune? On a grand scale, what would that do to the world’s rate of innovation? To the spirit of
giving? To the individual experience? To the human condition?

With your support and participation in a national guerilla marketing campaign to put this book and its powerful message in the hands of millions, we can build a massive community of people who create good fortune—for themselves and others—at every turn.

This national guerilla marketing campaign is the Earning Serendipity Movement.