(Irvine, CA – June 19, 2008) On June 26th, Glenn Llopis (pronounced: 'yo-pes), Entrepreneur, Author & Thought-Leader will answer this question along with a local community Dry Cleaner at a Press Conference to be held at 6701 Quail Hill Pkwy - Irvine, CA 92603 (949-854-2532) at 2:00pm (PST). According to Llopis, “during the next year our goal is to propel a nationwide social responsibility movement in search of 1 million organizations and individuals that want to make the greatest and most positive impact on enterprise and the world around them; or what we call ’Serendipters’.” To get involved, go to www.earningserendipity.com where all movement activities will be featured / posted for the growing community to follow its progress/developments.

Llopis plans to launch an aggressive viral marketing campaign in support of his highly anticipated book, Earning Serendipity, The Art & Science of Good Fortune – by forming a grass-roots social responsibility movement that introduces his methodology that teaches organizations and individuals how to create and sustain the momentum of good fortune. To date, Llopis has received the support of several local small business owners throughout the Orange County, California area. One of his biggest supporters is Marnie Fuerst-Duenas, owner of My Favorite Cleaners in Irvine, CA who has supported the Earning Serendipity Movement by printing over 20,000 hanger covers to spread the word across one of the most affluent neighborhoods in South Orange County. According to Fuerst-Duenas, “we have been searching for a cause to further support our ‘green cleaning initiatives’ for quite some time. We found that cause in the Earning Serendipity Movement. On a personal note, my involvement has allowed me to connect with likeminded people and business leaders in my community I otherwise would not have. I strongly recommend that all progressive organizations and individuals get involved. It is fun, fulfilling and ultimately allows you to improve your workplace culture while contributing to society at large.”

Other Earning Serendipity Movement activities include an interactive website (www.earningserendipity.com) whose features include but are not limited to a Serendipity Compatibility Quiz (discover your Serendipity Quotient - “SQ”), Radio Show, and much more. To learn more, call Glenn Llopis Group, LLC at 949-690-7553.