(Irvine, CA – June 1, 2008) In support of the highly anticipated book, Earning Serendipity, The Art & Science of Good Fortune – Glenn Llopis Group, LLC (www.earningserendipity.com) announced their initiative to utilize the advancements of social networking websites to launch its viral marketing campaign. For the first time in literary history, the release of a book will be made through the use of interactive social
media tools to stimulate pre-order activities.

On June 10th, Glenn Llopis Group, LLC will make its NEW Facebook Application Tool available to the popular social networking site and its 16 million users to discover their inclination for Good Fortune in their careers and whether their friends are helping. 

The (10) question “Serendipity Compatibility Quiz” allows Facebook users to determine their SQ score or Serendipity Quotient to inform them of just how close they are to creating and sustaining good fortune in their careers. 

This viral marketing tool will provide Facebook users with a guide about their career advancement probability (and the affects their friends have) in the workplace and the tools to keep good fortune on their side every day.

According to Earning Serendipity Author Glenn Llopis, “the ability to introduce and communicate the books’ powerful message with the growing and influential GEN - Y audience that seeks ‘personal identity’ in the workplace is important. My personal goal is to reach out and build a meaningful & sustainable relationship with GEN Y groups and Facebook allows us me to do this in a socially responsible manner.”

This Facebook Application, designed by digital business specialists, - Digital Brand Group, Inc. (www.digitalbrandgroup.com), is a software tool that all Facebook users can download and share with their friends and online communities.

“We hope that Facebook users support the “Serendipity Compatibility Quiz” as a socially responsible tool to stimulate ‘entrepreneurial thinking’ and ‘relationship building’ to form progressive workplace environments that promote the awareness of the advanced / non-traditional innovation methods that GEN-Yer’s naturally deliver,
Llopis concludes.